www.police.it  On 24 february leading Italian lifestyle brand POLICE launched their new 2012 eyewear, watches and jewellery campaign with Welsh actor Luke Evans, their new Brand Ambassador, at cool new Soho club, DSTRKT. Hosting a party for fashion industry insiders and celebrity fans of the brand, POLICE celebrated their new campaign, which focuses on their iconic blue eyewear lenses.Celebrity attendees included: Luke Evans, Aidan Turner, Oliver Jackson Cohen, Rosie Fortescue, Jay Camilleri, Rita Ora, Noelle Reno, Georgie Okel, BB, Milo Cordell (The Big Pink), Robbie Furze (The Big Pink), Mary Charteris (DJ) and Leah Weller. Electro-rock band The Big Pink wowed guests with an enchanting semi-acoustic live performance after listening to back to back DJ sets by MIA, Mary Charteris and Leah Weller.  Guests drank Ciroc cocktails and viewed the new campaign images styled by Tom Stubbs and photographed by Jason Hetherington in the industrial East London studio, MC Motors, that reflects the metropolitan feel of the brand. Read more on www.police.it